The deal, in plain English.

Plain-English summary

1. Acceptance

By accessing hireahoy.com or using the Ahoy service, you ("you", "your", "Customer") agree to these Terms of Service. If you do not agree, do not use the service.

2. The service

Ahoy provides AI receptionist software, including:

• Call answering via a configured AI agent
• Appointment booking integrated with your calendar
• Missed-call SMS follow-up
• Appointment reminders
• Configuration, training, and ongoing support by Ahoy staff

Ahoy runs on third-party infrastructure (voice AI engine, telephony, calendar APIs) — see our Privacy Policy for the current stack.

3. Pilots

We offer 14-day pilots free of charge. Pilots end automatically unless you sign up for a paid plan. Pilot success is measured by the number of appointments booked through Ahoy in the 14-day window. If we don't deliver the agreed minimum (typically 5 booked appointments), the pilot ends with no obligation on your part.

4. Pricing and payment

Plans are priced as published on hireahoy.com at the time of signup. Pricing is in CAD, USD, GBP, or AUD depending on your billing country. Setup fees are charged once at the start. Monthly fees are charged on the same calendar day each month, in advance.

We may change pricing for new customers at any time. Existing customers receive at least 30 days notice of any price increase, and may cancel before the new price takes effect.

5. Cancellation

You may cancel any paid plan with 14 days notice. The cancellation takes effect at the end of your current billing period. We do not refund partial months. Setup fees are non-refundable once configuration work has begun.

Pilot customers can cancel any time — there's no commitment to a paid plan after the pilot.

6. Acceptable use

You agree not to use Ahoy to:

• Make unsolicited cold calls or violate anti-spam laws (CASL, CAN-SPAM, GDPR, TCPA, etc.)
• Engage in fraud, harassment, hate speech, or any illegal activity
• Impersonate a real human in ways that violate disclosure laws (some jurisdictions require AI disclosure to callers)
• Reverse engineer, scrape, or attempt to derive source code or proprietary configurations
• Resell, sublicense, or transfer the service to third parties without our prior written consent
• Attempt to interfere with the service's operation or security

We may suspend or terminate service if you breach this section. We will give written notice and an opportunity to remedy, except in cases of clear illegality or imminent harm.

7. Service availability

We target 99.5% uptime, measured monthly, excluding scheduled maintenance announced at least 24 hours in advance. We are not liable for downtime caused by:

• Underlying infrastructure providers (Retell AI, Twilio, ElevenLabs, etc.)
• Customer-side network or equipment failures
• Force majeure events (natural disasters, internet outages, etc.)
• Customer-initiated configuration changes

8. Intellectual property

You retain ownership of your business data, customer data, and any content you provide. We retain ownership of Ahoy's software, configurations we author, prompts we write, and any improvements we make.

You grant us a limited licence to use your business data and call data solely to operate the service for you, as described in our Privacy Policy. We do not use your data to train external models.

9. Confidentiality

Each party agrees to keep confidential any non-public information shared by the other party. This survives termination of these terms for a period of three (3) years.

10. Limitation of liability

To the maximum extent permitted by law:

• Our total liability for any claim is limited to the fees you have paid us in the previous 12 months.
• We are not liable for indirect, consequential, incidental, special, or punitive damages, including lost profits, lost business, or lost data.
• This limitation applies regardless of the legal theory (contract, tort, statute, etc.).

Some jurisdictions don't allow these limitations; in those cases, our liability is limited to the maximum extent permitted.

11. Indemnification

You agree to indemnify Ahoy against any third-party claims arising from your misuse of the service, your breach of these terms, or your violation of applicable law.

12. Termination

Either party may terminate these terms with 14 days written notice. Termination does not affect rights and obligations accrued before termination, including payment for services provided.

13. Governing law and disputes

These terms are governed by the laws of British Columbia, Canada. Disputes will be resolved in the courts of Victoria, BC, except where mandatory consumer protection laws of your jurisdiction require otherwise.

Before formal proceedings, both parties agree to attempt good-faith resolution by email for at least 30 days.

14. Changes to these terms

We may update these terms. Material changes will be emailed to active customers at least 30 days before they take effect. Continued use after the effective date constitutes acceptance.

15. Contact

These terms are written in plain English at founder stage. Sophisticated buyers may request a Master Services Agreement (MSA) before signing — happy to negotiate.